unlock the power of the platform

Our xDB-focused course, the Experience Track, has been carefully crafted for marketers and content creators who want to know how to make Sitecore work harder for them and their business.

Covering a range of topics, from content management to Sitecore's marketing automation features, our classroom and online versions of the course will teach you everything you need to know to be effective and impactful using the platform.

experience track overview

Our two-day, classroom-based course covers all of the main areas of the Sitecore CMS. You’ll get hands-on practice with all of Sitecore’s content management and context marketing features outlined in real-world scenarios.

In addition, each section concludes with a short quiz to test your understanding of the course. The track concludes with a final exam to ensure that when you leave, you have the knowledge and experience to

Learning outcomes:

  • Describe the Sitecore Experience Platform’s complete range of capabilities
  • Understand and use the Content Management features of the Sitecore Experience Platform
  • Understand how to define Customer Experience Outcomes and implement these within the Sitecore Experience Platform
  • Understand how to profile your customers and then use Sitecore to define valuable customer segments within your digital audience
  • Use personalisation to increase conversion rates across your digital platform
  • Understand how to A/B and multi-variate test and optimise your content within Sitecore
  • Describe the range of Analytics tools within Sitecore and how to use these to understand your customers and success

course content

The following modules and topics are covered in this course:

  • Logging In and User Management
  • Content Editing and Media Management
  • Authoring, Work Flow and Publishing
  • Sitecore Forms
  • Sitecore Analytics
  • Goals and Campaigns
  • Profiles and Segmenting your Customers
  • Personalisation and Context Marketing
  • Optimisation and Testing

upcoming courses

Our Experience Track is a two-day course, and places are limited to a maximum of 20 people, so please book in advance to avoid disappointment.

Upcoming Courses

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experience track advanced

If you are looking for more in-depth training to support your advanced marketing efforts with the Sitecore platform, look no further!


COMING SOON - the Experience Track Advanced will cover advanced modules such as EXM and end to end campaigns. 

Find Out More
Sitecore Training

Latest News

09 August 2019

Sagittarius Academy Broadens Sitecore Training Offering

Hear more about our latest learning tracks for marketers & developers!


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