sitecore training for marketers

unlock the power of the platform

Our xDB-focused course, the Experience Track, has been carefully crafted for marketers and content creators who want to know how to make Sitecore work harder for them and their business.

Covering a range of topics, from content management to Sitecore's marketing automation features, our classroom and online versions of the course will teach you everything you need to know to be effective and impactful using the platform.

experience track overview

Our two-day, classroom-based course covers all of the main areas of the Sitecore CMS. You’ll get hands-on practice with all of Sitecore’s content management and context marketing features outlined in real-world scenarios.

In addition, each section concludes with a short quiz to test your understanding of the course. The track concludes with a final exam to ensure that when you leave, you have the knowledge and experience to

Learning outcomes:

Describe the Sitecore Experience Platform’s complete range of capabilities
Understand and use the Content Management features of the Sitecore Experience Platform
Understand how to define Customer Experience Outcomes and implement these within the Sitecore Experience Platform
Understand how to profile your customers and then use Sitecore to define valuable customer segments within your digital audience
Use personalisation to increase conversion rates across your digital platform
Understand how to A/B and multi-variate test and optimise your content within Sitecore
Describe the range of Analytics tools within Sitecore and how to use these to understand your customers and success